Beauty in Numbers

Your financial partner — from bookkeeping to CFO strategy

Know your numbers.
Grow your brand.

We've got the numbers so you can get back to building.

Sound familiar?

You built something real.
The finance side just hasn't kept up.

You're deep in the brand — product, community, growth. Things are moving — and that's exactly when the financial foundation needs to be ready. Not later. Now.

You have more important things to build. We handle the numbers end to end — so your time and energy stay exactly where they should.

That's exactly what we built Beauty in Numbers to do.

What changes

From reactive to ready —
at every stage of growth.

01

Foundation

Clean books, organized systems, and nothing left to chance. You'll always know where things stand — clean, current, and reliable.

02

Clarity

Reporting that actually means something. Cash flow visibility, margin awareness, and numbers you can read — and act on — with confidence.

03

Confidence

When the big decisions come — a fundraise, a hire, a pivot — you won't be starting from scratch. The foundation is already there.

Lauren Festante, Founder of Beauty in Numbers
About Lauren

20+ years inside
the brands you know.

I've spent my career inside some of the most recognized names in beauty and wellness — L'Oréal, LVMH's Kendo Brands, Momentous — building the financial infrastructure that let those businesses grow. I've seen what works, and I've watched what breaks when the foundation isn't right.

It wasn't until I stepped into founder-led environments — advising brands through Magic Dusk, scaling Momentous from the inside — that something became clear fast. The tools, the firms, the advice available to early-stage brands — none of it was built for them. Too expensive, too corporate, too disconnected from the reality of building a brand from the ground up.

So I built Beauty in Numbers for you: the founder who is serious about their brand and ready for a financial partner who actually gets it.

20+ Years · 30+ Consumer Brands

L'Oréal USA LVMH · Kendo Brands Momentous Magic Dusk · Board Advisor
Is this you?

You might be ready if...

Your books are behind, inconsistent, or managed by someone who isn't quite the right fit for where you're headed.

You're growing — but you don't have clear visibility into cash flow, margins, or what's coming next.

You're making financial decisions on gut instinct because you don't have the data to do it differently.

You want a partner who feels like part of the team — not another vendor who shows up at tax time.

You know the foundation needs work, but you don't have the bandwidth — or the right person — to fix it.

You're thinking about raising capital, bringing on wholesale, or scaling fast — and you want to be ready.

We work with founder-led beauty, wellness, and lifestyle brands at every stage — from Day 1 through scale. If you're building something real, you're ready.

Getting started

Simple. Low lift.
No surprises.

01

We talk.

A 30-minute intro call — no pitch, no pressure. Just a real conversation about where you are and where you want to go.

02

We assess.

We take an honest look at the current state of things: the books, the systems, the gaps. Clear picture, no judgment.

03

We build.

A plan tailored to your stage, your brand, and what will move the needle most. We handle the lift. You stay focused on growth.

What founders say

In their own words.

Beauty in Numbers has been an incredible partner for Magic Dusk. Lauren's deep financial expertise within the beauty industry brings a rare understanding of the nuances and pressures founders face. They understand the balance between creativity and business, honoring a founder's vision while helping make that innovation sustainably scalable.

M
Mel President & Founding Partner, Magic Dusk

As a Founder/CEO who leans more creative, having Beauty in Numbers has been such a relief. They handle everything — from cash flow and P&Ls to tax prep — all the stuff that really matters but can easily take over your headspace. Knowing it's in the hands of people who do this day in and day out lets me stay focused on building and creating.

D
Daniel Co-Founder, Nocturnal Skincare · Founder, Magic Dusk

Trusted by founder-led brands in beauty, wellness & lifestyle

Let's connect

See what's possible
for your brand.

It starts with a 30-minute conversation — no commitment, no pressure.

Book a 30-Minute Intro Call
or send a note and we'll take it from there

We'll give you a clear picture of what's possible and what it would actually look like to work together.